Surf Store ~ all the goods ~

The Surf Store

Boards, threads & everything in between. Shop locally-made gear with that Pacific Coast soul.

~ shop the vibe ~

Threads, Boards & Sand-Worn Goods

Hand-crafted boards, locally-printed tees, palm-leaf hats and reef-safe sunscreen. Everything you need to look — and feel — like you live here.

🏄 Boards 👕 Apparel 🩴 Sandals 🧴 Sun care 🎒 Bags 📿 Accessories
~ ride your shape ~

Surfboards

From soft tops for first waves to high-performance shortboards for the pros. All boards hand-shaped or curated locally.

🏄‍♂️

Soft Top 8'0"

Foam top, bouncy & forgiving. Perfect for beginners catching their first waves.

$320 USD Buy Now
🌊

Longboard 9'2"

Classic single-fin log. Hand-shaped in San Pancho. The ultimate cruiser for Sayulita's mellow rollers.

$780 USD Buy Now
🐟

Fish 5'10"

Twin-fin retro fish, fast & loose. Made for fun, knee-to-head-high days.

$650 USD Buy Now

Shortboard 6'2"

High-performance thruster. For when the swell turns up at El Faro.

$700 USD Buy Now
~ wear the vibe ~

Apparel & Boardshorts

👕

Vallarta Surf Tee

100% organic cotton. Hand-printed with our wave logo. Soft as the swell.

$32 USD
🩳

Boardshorts (Tropical)

Quick-dry, 4-way stretch, hibiscus print. Made for the Pacific.

$58 USD
👙

Bikini Set (Surf)

High-cut surf bikini that actually stays on. Reversible. Made by women, for surfers.

$70 USD
🧥

Rash Guard

UPF 50+, long-sleeve. Stop sunburns, save the reef.

$48 USD
🧢

Trucker Hat

Mesh back, embroidered logo. The official surf-check uniform.

$28 USD
👜

Beach Tote

Recycled canvas. Holds a wetsuit, towel, sunscreen and your post-surf beer.

$38 USD
~ the essentials ~

Accessories

🧴

Reef-Safe Sunscreen

Mineral-based, zero plastic, ocean-friendly. SPF 50.

$22 USD
🪢

Leash 7'

Premium urethane, swivel ends, ankle padded. Don't lose your board.

$35 USD
🟫

Surf Wax (Tropical)

For warm water 24°C+. Sticky as it gets. Coconut-scented.

$8 USD
📿

Shell Necklace

Hand-strung by local artisans. Pacific cowries & coconut beads.

$25 USD
~ why shop with us ~

Locally Made, Globally Loved

🌱

Ethically Sourced

Organic cotton, recycled materials, reef-safe formulas. The planet is our wave.

🤝

Local Artisans

Boards shaped in San Pancho, prints made in Bucerías. Your money stays here.

📦

Worldwide Shipping

We ship globally. Take a piece of Vallarta home — anywhere.

~ shop or rent? ~

Not Ready to Buy?

Try before you buy. Rent any board for the day, or join a lesson and use ours for free.

🏄